Atlantic City elevated its shopping experience with the completion
of the $175 million retail complex, “The Pier at Caesars
Palace,” which opened in 2006. This retail project features
a fantastic array of high-end retail stores, directly accessible
from the casino.
The challenge of The Pier project was that the
conical-shaped column covers were sliced on multiple planes.
The project was essentially a large-scale, 3-D geometric puzzle
to engineer, create and install. Brad Oldham used a water-jet
cutting technique on fire-rated plywood to create a key-and-lock
assembly system that the studio artists then wrapped in hand-hammered
copper. The weathered and organic look of copper was selected
to support other architectural details of the project. Six
round columns and three oval columns were covered with 500
square feet of hand-hammered copper. Another installation
included 600 linear feet of ribbon, which covered an 18-inch
I-beam that runs from the 1st to the 5th floors, near the
The client was not only pleased with the finished
work, they also appreciated the consultation on installation,
as the product design allowed the pieces to be bolted together
on site, much like a huge puzzle.
The stunning columns mark the entryway into
The Pier from the casino.