| A new retail concept
was introduced in Dallas when LFT–Lifestyle Fashion
Terminal–opened in 2007, creating a shopping experience
that put people before products. Brad Oldham collaborated
with interior designer David Stewart, owner Ort Varona and
designer Keith Cokes to ensure that the store’s environment
held true to the concept of creating a new retail experience.
The environment’s role in the shopping experience was
critical.
Oldham created a portal design based on the
store’s philosophy and identity, which were incorporated
into the sculpture near the main entrance; dog-tag necklaces
for employees; and 17 unique exterior-door hardware designs,
since each designer has its own designated entrance to create
a multi-store experience under one roof. Oldham’s contribution
helped keep the LFT look across the various destinations within
the space while introducing new concepts and processes, including
unique concrete pavers and resin, pearl-swirl panels inside
structural steel frames to act as a railing between the first
and second floors.
• An LED-lit, stainless-steel chandelier measuring 72
x 48 x 60 inches
• A 7-foot outdoor resin and copper sculpture of the
portal shape Oldham created
• A 3-piece indoor sculpture series called The Feisty
Trio, each piece 4-feet tall
• Seventeen sets of exterior door handles made of aluminum
and bronze
• Twenty-eight pearl-swirl resin panels in steel frames
• Thirty polished aluminum panels featuring words that
inspired “the story” of the store concept, with
letters custom-cut out of a laminate
• 900 square feet of custom concrete pavers with a hand-applied
patina
• Signage over each of the seventeen entrances, with
each sign hand-bent and made of polished resin with laminate
lettering
• Palm-sized box sets of The Feisty Trio sculpture
LFT has received rave reviews from the Dallas
shoppers for the store’s many high-end, name-brand designers
of fashion, art and furniture.
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